The golf trade is seeing a surge in demand through the pandemic, with PGA Tour Superstore reporting a 55% improve in general year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, mentioned on CNBC’s “The Change” on Friday.
“We’re listening to that factories are buying further factories abroad to maintain up with this unbelievable demand,” Sullivan mentioned.
“The demand has been unprecedented,” he mentioned — and surprising.
“There is not any factories wherever around the globe that predicted this type of progress,” Sullivan mentioned.
“In lots of circumstances the assumptions have been that when we have been vaccinated, as soon as individuals have been ready to return inside, that much less individuals can be outdoors, and we’re not seeing that,” he mentioned. “We’re persevering with to see individuals need to be outdoors.”
PGA Tour Superstore can be dealing with the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not proof against what we’re seeing in all places throughout all industries, however we’re working with all our suppliers, and, you understand, what could have been just some days of lead time sadly is popping into weeks,” Sullivan mentioned. “However I used to be in California this week working with suppliers to see how we are able to speed up the lead occasions to ensure we fulfill this demand.”